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Dating

Date on purpose. Modern, healthy, direct guidance for finding — and choosing — the right person.

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A person experiencing the paradox of choice on dating apps, looking overwhelmed while mindlessly scrolling through endless potential matches on their smartphone.

The Paradox of Choice on Dating Apps: Why More Matches Are Making You Miserable

A science-backed explainer on the 'paradox of choice' and why the endless options on modern dating apps are causing decision fatigue, burnout, and profound dissatisfaction in your search for a partner.

9 min read

Frequently asked about dating

What is an attachment style?+

A pattern of relating shaped early in life — secure, anxious, avoidant or disorganised. Knowing yours predicts and explains most recurring dating friction.

How do I know if it is a real red flag?+

Pattern over incident, contempt over conflict, and how they treat people who cannot help them — those three signals matter more than any single moment.